{"id":933,"date":"2024-04-08T14:51:20","date_gmt":"2024-04-08T12:51:20","guid":{"rendered":"https:\/\/behindthebench.institute\/?page_id=933"},"modified":"2026-04-13T21:18:58","modified_gmt":"2026-04-13T19:18:58","slug":"microcursos","status":"publish","type":"page","link":"https:\/\/behindthebench.institute\/en\/programas\/microcursos\/","title":{"rendered":"Microcourses"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"933\" class=\"elementor elementor-933\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea828b1 e-flex e-con-boxed e-con e-parent\" data-id=\"ea828b1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46474b0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"46474b0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Microcourses<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9272bf e-flex e-con-boxed e-con e-parent\" data-id=\"f9272bf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327a7f6 ekit-equal-height-enable elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"327a7f6\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-left text-left icon-lef-right-aligin elementor-animation- media\">\n                            <div class=\"elementskit-box-header\">\n                <div class=\"elementskit-info-box-icon text-center\">\n                    <img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08.jpeg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08.jpeg 1080w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-300x300.jpeg 300w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-1024x1024.jpeg 1024w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-150x150.jpeg 150w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-768x768.jpeg 768w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-12x12.jpeg 12w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-600x600.jpeg 600w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-100x100.jpeg 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n          <\/div>\n                <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Summer Market Preparation                <\/h3>\n                        \t\t  <p>How do clubs prepare for the summer market?\n<br>\n<br>\n\nGo inside the decision-making process of sports directors and learn how professional clubs structure their market strategy before making any move.<br>\n<br>\n\n\nNo theory.<br>\n\nNo generic content.<br>\n\nJust real insights from real decision-makers.<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/behindthebench.institute\/en\/?add-to-cart=4221\" target=\"_self\" rel=\"\" class=\"elementskit-btn whitespace--normal elementor-animation-\">\n                                                                                CURRENT                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                    <div class=\"ekit-icon-box-badge ekit_position_top_left\">\n                <span class=\"ekit-badge\">FREE<\/span>\n            <\/div>\n                <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67fd88 ekit-equal-height-enable elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"d67fd88\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-left text-left icon-lef-right-aligin elementor-animation- media\">\n                            <div class=\"elementskit-box-header\">\n                <div class=\"elementskit-info-box-icon text-center\">\n                    <img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda.png 1080w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-300x300.png 300w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-1024x1024.png 1024w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-150x150.png 150w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-768x768.png 768w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-12x12.png 12w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-600x600.png 600w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-100x100.png 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n          <\/div>\n                <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Basketball Insights with Himar Ojeda                <\/h3>\n                        \t\t  <p>Himar Ojeda, sports director of ALBA Berlin and one of the European benchmarks in sports management, shares his vision on how to build sustainable projects, detect talent and develop a club identity capable of lasting over time.\nThrough his experience in Spain, Germany and the NBA, Ojeda offers a deep and real look at the present and future of modern sports management.<br><br>\n\n<strong>What will you learn in this course?<\/strong><br>\nHow an elite club is structured and what decisions make the difference.<br>\n\u2705 The pillars for creating sustainable projects over time.<br>\nKeys to international scouting and talent identification.<br>\nThe relationship between sports management, coaching staff and club structure.<br>\n\u2705 Real-life examples and lessons learned from more than two decades in professional basketball...<br><br>\n\nWho is it aimed at?<br>\n\n\n-Sports managers, coaches and scouts seeking to raise their strategic vision.<br>\n-Club and academy managers interested in the European model of success.<br>\n-Basketball professionals who aspire to understand the game from a global perspective.<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/behindthebench.institute\/en\/?add-to-cart=4074 \" target=\"_self\" rel=\"\" class=\"elementskit-btn whitespace--normal elementor-animation-\">\n                                                                                CURRENT                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                    <div class=\"ekit-icon-box-badge ekit_position_top_left\">\n                <span class=\"ekit-badge\">145\u20ac<\/span>\n            <\/div>\n                <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b26820c ekit-equal-height-enable elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"b26820c\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-left text-left icon-lef-right-aligin elementor-animation- media\">\n                            <div class=\"elementskit-box-header\">\n                <div class=\"elementskit-info-box-icon text-center\">\n                    <img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12.jpeg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12.jpeg 1080w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-300x300.jpeg 300w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-1024x1024.jpeg 1024w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-150x150.jpeg 150w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-768x768.jpeg 768w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-12x12.jpeg 12w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-600x600.jpeg 600w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-100x100.jpeg 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n          <\/div>\n                <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Free Microcourse \"Pills for the management of an amateur basketball club\".                <\/h3>\n                        \t\t  <p>Through short, practical modules, this course provides an overview of some of the key aspects of managing an amateur basketball club.\n\nIt is a perfect opportunity to explore how Behind the Bench Institute approaches basketball club management training, allowing you to gain a deeper and more comprehensive insight into our methodology and practical approach. Ideal for those looking to take a first step with us and start becoming part of the community.<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/behindthebench.institute\/en\/?add-to-cart=1802\" target=\"_self\" rel=\"\" class=\"elementskit-btn whitespace--normal elementor-animation-\">\n                                                                                CURRENT                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0d48b ekit-equal-height-enable elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"bb0d48b\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-left text-left icon-lef-right-aligin elementor-animation- media\">\n                            <div class=\"elementskit-box-header\">\n                <div class=\"elementskit-info-box-icon text-center\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61.png 1080w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-300x300.png 300w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-1024x1024.png 1024w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-150x150.png 150w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-768x768.png 768w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-12x12.png 12w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-600x600.png 600w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-100x100.png 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n          <\/div>\n                <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    \ud83c\udfc0 PROFESSIONAL SPORTS MANAGEMENT                <\/h3>\n                        \t\t  <p><strong>Make management your best tool<\/strong><br><br>\n\nSports management is one of the key areas in the structure of a club or federation. A sports director not only makes strategic decisions about the squad, but also manages relationships with coaches, players and other departments to ensure the success of the project.<br><br>\n\nIn this micro-course, you will discover the essential skills to perform this role effectively, from resource management and sports planning to communication with the club's key players. Through the experience of top-level professionals, you will learn how to lead the sporting structure of an organisation with judgement and long-term vision.<br><br>\n\n<strong>What will you learn in this course?<\/strong><br>\n\u2705 The core competencies to be a successful sports manager.<br>\nThe impact and responsibilities of sport management in a federation.<br>\nThe importance of the sport director within the structure of a club or federation.<br>\n\u2705 Keys to effective communication between sport director and coach.<br>\n\u2705 How to manage the relationship with players during the season.\n<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/behindthebench.institute\/en\/?add-to-cart=2148\" target=\"_self\" rel=\"\" class=\"elementskit-btn whitespace--normal elementor-animation-\">\n                                                                                CURRENT                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                    <div class=\"ekit-icon-box-badge ekit_position_top_left\">\n                <span class=\"ekit-badge\">79.90\u20ac<\/span>\n            <\/div>\n                <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6e28a ekit-equal-height-enable elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"1a6e28a\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-left text-left icon-lef-right-aligin elementor-animation- media\">\n                            <div class=\"elementskit-box-header\">\n                <div class=\"elementskit-info-box-icon text-center\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62.png 1080w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-300x300.png 300w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-1024x1024.png 1024w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-150x150.png 150w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-768x768.png 768w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-12x12.png 12w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-600x600.png 600w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-100x100.png 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n          <\/div>\n                <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    \ud83c\udfaf TALENT DETECTION: SCOUTING AND DEVELOPMENT                <\/h3>\n                        \t\t  <p><strong>Discover the process behind the success of top players<\/strong><br><br>\n\nScouting is an art that combines intuition, analysis and strategic planning. In this micro-course, you will dive into the key processes of scouting and player development, exploring how professional clubs identify, evaluate and develop future basketball stars.<br><br>\n\nThrough a structured approach, you will learn how to analyse a player's potential, what factors are key to their progression and how new technologies are revolutionising scouting and talent management.<br><br>\n\n<strong>What will you learn in this course?<\/strong><br>\nMethodologies and strategies for talent detection in basketball.<br>\n\u2705 The complete scouting process: from the first observation to the final decision making.<br>\n\u2705 How to structure talent development within a club.<br>\nKey digital tools in scouting and player development.<br>\nContent creation and personal branding in modern basketball.\n<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/behindthebench.institute\/en\/?add-to-cart=2170 \" target=\"_self\" rel=\"\" class=\"elementskit-btn whitespace--normal elementor-animation-\">\n                                                                                CURRENT                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                    <div class=\"ekit-icon-box-badge ekit_position_top_left\">\n                <span class=\"ekit-badge\">79.90\u20ac<\/span>\n            <\/div>\n                <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54225bf ekit-equal-height-enable elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"54225bf\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-left text-left icon-lef-right-aligin elementor-animation- media\">\n                            <div class=\"elementskit-box-header\">\n                <div class=\"elementskit-info-box-icon text-center\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63.png 1080w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-300x300.png 300w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-1024x1024.png 1024w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-150x150.png 150w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-768x768.png 768w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-12x12.png 12w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-600x600.png 600w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-100x100.png 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n          <\/div>\n                <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    \ud83c\udfc0 MULTIDISCIPLINARY TEAMS IN HIGH PERFORMANCE                <\/h3>\n                        \t\t  <p>The key to success in professional basketball<br><br>\nIn elite basketball, performance depends not only on individual talent, but also on the structure and resources surrounding the players. A well-organised multidisciplinary team is essential to optimise performance, minimise the risk of injury and ensure the continued development of athletes.<br><br>\n\nThis micro-course explores the importance of multidisciplinary teams in high performance, analysing how major clubs structure their scouting, performance and analysis departments. You will learn about the tools and methodologies that are transforming sports management and how to create an ideal context for player growth.<br><br>\n\n<strong>What will you learn in this course?<\/strong><br>\nHow Euroleague clubs structure their scouting and performance departments.<br>\n\u2705 Use of advanced statistical and analytical tools in talent detection.<br>\nThe ideal composition of a multidisciplinary staff in a professional club.<br>\nThe importance of the performance area in sporting success.<br>\nCreation of an optimal learning and development environment for developing players.<br><br>\n\nIf you want to understand how high performance teams work from the inside and what factors make the difference in developing a winning club, this micro-course is for you.\n<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/behindthebench.institute\/en\/?add-to-cart=2171 \" target=\"_self\" rel=\"\" class=\"elementskit-btn whitespace--normal elementor-animation-\">\n                                                                                CURRENT                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                    <div class=\"ekit-icon-box-badge ekit_position_top_left\">\n                <span class=\"ekit-badge\">79.90\u20ac<\/span>\n            <\/div>\n                <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d827336 ekit-equal-height-enable elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"d827336\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-lef-right-aligin elementor-animation-\">\n                            <div class=\"elementskit-box-header\">\n                <div class=\"elementskit-info-box-icon text-center\">\n                    <img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08.jpeg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08.jpeg 1080w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-300x300.jpeg 300w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-1024x1024.jpeg 1024w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-150x150.jpeg 150w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-768x768.jpeg 768w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-12x12.jpeg 12w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-600x600.jpeg 600w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-13-at-18.20.08-100x100.jpeg 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n          <\/div>\n                <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Summer Market Preparation                <\/h3>\n                        \t\t  <p>How do clubs prepare for the summer market?\n<br>\n<br>\n\nGo inside the decision-making process of sports directors and learn how professional clubs structure their market strategy before making any move.<br>\n<br>\n\n\nNo theory.<br>\n\nNo generic content.<br>\n\nJust real insights from real decision-makers.<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/behindthebench.institute\/en\/?add-to-cart=4221 \" target=\"_self\" rel=\"\" class=\"elementskit-btn whitespace--normal elementor-animation-\">\n                                                                                CURRENT                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                    <div class=\"ekit-icon-box-badge ekit_position_top_left\">\n                <span class=\"ekit-badge\">FREE<\/span>\n            <\/div>\n                <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e0623 ekit-equal-height-enable elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"70e0623\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-lef-right-aligin elementor-animation-\">\n                            <div class=\"elementskit-box-header\">\n                <div class=\"elementskit-info-box-icon text-center\">\n                    <img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda.png 1080w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-300x300.png 300w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-1024x1024.png 1024w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-150x150.png 150w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-768x768.png 768w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-12x12.png 12w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-600x600.png 600w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/10\/himar-ojeda-100x100.png 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n          <\/div>\n                <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Basketball Insights with Himar Ojeda                <\/h3>\n                        \t\t  <p>Himar Ojeda, sports director of ALBA Berlin and one of the European benchmarks in sports management, shares his vision on how to build sustainable projects, detect talent and develop a club identity capable of lasting over time.\nThrough his experience in Spain, Germany and the NBA, Ojeda offers a deep and real look at the present and future of modern sports management.<br><br>\n\n<strong>What will you learn in this course?<\/strong><br>\nHow an elite club is structured and what decisions make the difference.<br>\n\u2705 The pillars for creating sustainable projects over time.<br>\nKeys to international scouting and talent identification.<br>\nThe relationship between sports management, coaching staff and club structure.<br>\n\u2705 Real-life examples and lessons learned from more than two decades in professional basketball...<br><br>\n\nWho is it aimed at?<br>\n\n\n-Sports managers, coaches and scouts seeking to raise their strategic vision.<br>\n-Club and academy managers interested in the European model of success.<br>\n-Basketball professionals who aspire to understand the game from a global perspective.<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/behindthebench.institute\/en\/?add-to-cart=4074\" target=\"_self\" rel=\"\" class=\"elementskit-btn whitespace--normal elementor-animation-\">\n                                                                                CURRENT                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                    <div class=\"ekit-icon-box-badge ekit_position_top_left\">\n                <span class=\"ekit-badge\">145\u20ac<\/span>\n            <\/div>\n                <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-258db13 ekit-equal-height-enable elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"258db13\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-lef-right-aligin elementor-animation-\">\n                            <div class=\"elementskit-box-header\">\n                <div class=\"elementskit-info-box-icon text-center\">\n                    <img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12.jpeg\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12.jpeg 1080w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-300x300.jpeg 300w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-1024x1024.jpeg 1024w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-150x150.jpeg 150w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-768x768.jpeg 768w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-12x12.jpeg 12w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-600x600.jpeg 600w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2024\/11\/WhatsApp-Image-2024-11-28-at-22.56.12-100x100.jpeg 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n          <\/div>\n                <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Free Microcourse \"Pills for the management of an amateur basketball club\".                <\/h3>\n                        \t\t  <p>Through short, practical modules, this course provides an overview of some of the key aspects of managing an amateur basketball club.\n\nIt is a perfect opportunity to explore how Behind the Bench Institute approaches basketball club management training, allowing you to gain a deeper and more comprehensive insight into our methodology and practical approach. Ideal for those looking to take a first step with us and start becoming part of the community.<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/behindthebench.institute\/en\/?add-to-cart=1802\" target=\"_self\" rel=\"\" class=\"elementskit-btn whitespace--normal elementor-animation-\">\n                                                                                CURRENT                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f922c0 ekit-equal-height-enable elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"2f922c0\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-lef-right-aligin elementor-animation-\">\n                            <div class=\"elementskit-box-header\">\n                <div class=\"elementskit-info-box-icon text-center\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61.png 1080w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-300x300.png 300w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-1024x1024.png 1024w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-150x150.png 150w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-768x768.png 768w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-12x12.png 12w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-600x600.png 600w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/61-100x100.png 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n          <\/div>\n                <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    \ud83c\udfc0 PROFESSIONAL SPORTS MANAGEMENT                <\/h3>\n                        \t\t  <p><strong>Make management your best tool<\/strong><br><br>\n\nSports management is one of the key areas in the structure of a club or federation. A sports director not only makes strategic decisions about the squad, but also manages relationships with coaches, players and other departments to ensure the success of the project.<br><br>\n\nIn this micro-course, you will discover the essential skills to perform this role effectively, from resource management and sports planning to communication with the club's key players. Through the experience of top-level professionals, you will learn how to lead the sporting structure of an organisation with judgement and long-term vision.<br><br>\n\n<strong>What will you learn in this course?<\/strong><br>\n\u2705 The core competencies to be a successful sports manager.<br>\nThe impact and responsibilities of sport management in a federation.<br>\nThe importance of the sport director within the structure of a club or federation.<br>\n\u2705 Keys to effective communication between sport director and coach.<br>\n\u2705 How to manage the relationship with players during the season.<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/behindthebench.institute\/en\/?add-to-cart=2148\" target=\"_self\" rel=\"\" class=\"elementskit-btn whitespace--normal elementor-animation-\">\n                                                                                CURRENT                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                    <div class=\"ekit-icon-box-badge ekit_position_top_left\">\n                <span class=\"ekit-badge\">79.90\u20ac<\/span>\n            <\/div>\n                <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498f617 ekit-equal-height-enable elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"498f617\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-lef-right-aligin elementor-animation-\">\n                            <div class=\"elementskit-box-header\">\n                <div class=\"elementskit-info-box-icon text-center\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62.png 1080w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-300x300.png 300w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-1024x1024.png 1024w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-150x150.png 150w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-768x768.png 768w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-12x12.png 12w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-600x600.png 600w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/62-100x100.png 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n          <\/div>\n                <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    \ud83c\udfaf TALENT DETECTION: SCOUTING AND DEVELOPMENT                <\/h3>\n                        \t\t  <p><strong>Discover the process behind the success of top players<\/strong><br><br>\n\nScouting is an art that combines intuition, analysis and strategic planning. In this micro-course, you will dive into the key processes of scouting and player development, exploring how professional clubs identify, evaluate and develop future basketball stars.<br><br>\n\nThrough a structured approach, you will learn how to analyse a player's potential, what factors are key to their progression and how new technologies are revolutionising scouting and talent management.<br><br>\n\n<strong>What will you learn in this course?<\/strong><br>\nMethodologies and strategies for talent detection in basketball.<br>\n\u2705 The complete scouting process: from the first observation to the final decision making.<br>\n\u2705 How to structure talent development within a club.<br>\nKey digital tools in scouting and player development.<br>\nContent creation and personal branding in modern basketball.<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/behindthebench.institute\/en\/?add-to-cart=2170 \" target=\"_self\" rel=\"\" class=\"elementskit-btn whitespace--normal elementor-animation-\">\n                                                                                CURRENT                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                    <div class=\"ekit-icon-box-badge ekit_position_top_left\">\n                <span class=\"ekit-badge\">79.90\u20ac<\/span>\n            <\/div>\n                <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a90b4f ekit-equal-height-enable elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"6a90b4f\" data-element_type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text-center text- icon-lef-right-aligin elementor-animation-\">\n                            <div class=\"elementskit-box-header\">\n                <div class=\"elementskit-info-box-icon text-center\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63.png\" class=\"attachment- size-\" alt=\"\" srcset=\"https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63.png 1080w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-300x300.png 300w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-1024x1024.png 1024w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-150x150.png 150w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-768x768.png 768w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-12x12.png 12w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-600x600.png 600w, https:\/\/behindthebench.institute\/wp-content\/uploads\/2025\/02\/63-100x100.png 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>                <\/div>\n          <\/div>\n                <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    \ud83c\udfc0 MULTIDISCIPLINARY TEAMS IN HIGH PERFORMANCE                <\/h3>\n                        \t\t  <p>The key to success in professional basketball<br><br>\nIn elite basketball, performance depends not only on individual talent, but also on the structure and resources surrounding the players. A well-organised multidisciplinary team is essential to optimise performance, minimise the risk of injury and ensure the continued development of athletes.<br><br>\n\nThis micro-course explores the importance of multidisciplinary teams in high performance, analysing how major clubs structure their scouting, performance and analysis departments. You will learn about the tools and methodologies that are transforming sports management and how to create an ideal context for player growth.<br><br>\n\n<strong>What will you learn in this course?<\/strong><br>\nHow Euroleague clubs structure their scouting and performance departments.<br>\n\u2705 Use of advanced statistical and analytical tools in talent detection.<br>\nThe ideal composition of a multidisciplinary staff in a professional club.<br>\nThe importance of the performance area in sporting success.<br>\nCreation of an optimal learning and development environment for developing players.<br><br>\n\nIf you want to understand how high performance teams work from the inside and what factors make the difference in developing a winning club, this micro-course is for you.\n<\/p>\n                                        <div class=\"box-footer disable_hover_button\">\n                    <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/behindthebench.institute\/en\/?add-to-cart=2171 \" target=\"_self\" rel=\"\" class=\"elementskit-btn whitespace--normal elementor-animation-\">\n                                                                                CURRENT                                    <\/a>\n                                                        <\/div>\n                <\/div>\n                    <\/div>\n        \n        \n                    <div class=\"ekit-icon-box-badge ekit_position_top_left\">\n                <span class=\"ekit-badge\">79.90\u20ac<\/span>\n            <\/div>\n                <\/div>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Summer Market Preparation How do clubs prepare for the summer market? Go inside the decision-making process of sports directors and learn how professional clubs structure their market strategy before making any move. No theory. No generic content. Just real insights from real decision-makers. CURSAR FREE Basketball Insights con Himar Ojeda Himar Ojeda, director deportivo de [&hellip;]<\/p>","protected":false},"author":27,"featured_media":0,"parent":19,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-933","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microcursos - The Behind the Bench Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/behindthebench.institute\/en\/programas\/microcursos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microcursos - The Behind the Bench Institute\" \/>\n<meta property=\"og:description\" content=\"Summer Market Preparation How do clubs prepare for the summer market? Go inside the decision-making process of sports directors and learn how professional clubs structure their market strategy before making any move. No theory. No generic content. Just real insights from real decision-makers. 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